[ Case study · 02 / 03 ]

Brand Identity

A complete brand identity for Athletes of God, a faith-driven athletic apparel brand. The system pairs a sharp, angular wordmark and the AOG cross monogram with a deep green-to-teal gradient, carried across wristbands, performance shorts and tonal embroidered hoodies.

Client
Athletes of God
Services
  • Brand Identity
  • Logo Design
  • Apparel Design
  • Brand Strategy

Color palette.

Athletes of God color palette

Typography.

AOG cross monogram
[ Monogram ]
Athletes of God wordmark
[ Wordmark ]

Product design.

Black Athletes of God hoodie with embroidered AOG cross monogram and tonal pocket wordmarkClose-up of the tonal Athletes of God embroidery on the pocketClose-up of the embroidered AOG cross monogram on the chest
Camo Athletes of God performance shorts with teal drawstrings and wordmarkAthletes of God shorts and wristband worn on the courtPlayer dribbling a basketball in Athletes of God shorts
A box full of black Athletes of God silicone wristbandsWristband design mockups: the AOG cross monogram and the Athletes of God wordmark

Back to all work

Need branding help?

Book a free 15-minute call to chat about your business. Or just send me an email!

Book a call